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Case Study
How Our B2B Marketing Campaign Generated 50% More Leads in 3 Months
How Our B2B Marketing Campaign Generated 50% More Leads in 3 Months
By: Moardigital360
  • January 13, 2021

In this case study, we will showcase the B2B marketing campaign we executed for a client and our impressive results. We aimed to increase their leads and revenue by implementing a targeted and personalized marketing approach.

B2B Marketing & Lead generation

Our client is a B2B company in the technology industry, providing software solutions to businesses across various sectors. They struggled to generate steady leads despite having a great product and an impressive portfolio. Their marketing efforts were not yielding the desired results, and they needed help to stand out in a highly competitive market.

B2B Lead Generation

We conducted extensive market research and competitor analysis to identify gaps and opportunities in their marketing approach. Based on our findings, we developed a comprehensive marketing strategy that focused on the following tactics:

Personalized Email Marketing: We created targeted email campaigns personalized to the recipient’s industry, role, and pain points. The emails were designed to provide valuable information and address specific challenges their prospects faced.

Content Marketing: We developed high-quality blog posts, case studies, and whitepapers showcasing our client’s industry expertise. The content was optimized for search engines and shared on relevant social media platforms and industry forums.

LinkedIn Advertising: We ran highly targeted LinkedIn ads that were personalized to the recipient’s industry, job title, and location. The ads directed prospects to a dedicated landing page that provided more information about our client’s products and services.

B2B Marketing Campaign

Our B2B marketing campaign yielded impressive results in three months. We generated 50% more leads for our clients and increased their revenue by 35%. Our personalized email campaigns had an open rate of 30%, and we achieved a 5% click-through rate on our LinkedIn ads. Additionally, our content marketing efforts increased their website traffic by 40% and improved their search engine rankings.

Our Result

By implementing a targeted and personalized B2B marketing approach, we generated significant results for our clients. Our strategies increased their leads and revenue and helped them establish themselves as an industry thought leaders. We continue working with them to refine their marketing approach and ensure success in their highly competitive market.

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