Transforming a Food Delivery Business: How Moar Digital 360 Boosted Online Visibility and Increased Traffic by 37.5%
A business transformation agency, we had the opportunity to work with a food delivery business that approached us to improve its online presence and attract more traffic to its website. The client had an essential website and minimal social media presence, and they needed help to generate online visibility in a highly competitive market.
After thoroughly analyzing their digital footprint, we created an all-encompassing digital marketing strategy that comprised a social media strategy, a business transformation roadmap, and search engine optimization (SEO) services tailored to their specific needs. Our social media marketing strategy was designed to increase the client’s brand visibility and engagement by leveraging popular social media platforms like Facebook and Instagram to connect with their target audience.
We also developed a business transformation roadmap to help the client identify critical areas of improvement in their online presence, website design, and customer experience. By implementing these changes, we aimed to increase customer loyalty and drive business growth for the client.
Project Details
Industry: Food
Tools We Use: WordPress, Custom Theme
Location: India
Category: Business transformation agency
First Step : Enhancing User Friendliness and Responsiveness
The first step was to redesign their website to enhance its user-friendliness and responsiveness on mobile devices and to ensure that it was optimized for search engines. We thoroughly reviewed their website to identify improvement areas, including its design, functionality, and content. After a thorough analysis, we discovered several factors that could harm the user experience. These included slow loading times, broken links, and inadequate navigation. We also identified keywords relevant to the client’s business and incorporated them into the website’s content to improve their online visibility.
Social Media Strategy
we created social media accounts for the client on popular platforms like Facebook, Twitter, and Instagram. We crafted a social media strategy aimed at enhancing customer engagement and loyalty. We posted engaging content, such as images of their menu items, special promotions, and customer reviews, and interacted with their followers by responding to comments, messages, and reviews.
Creating social media accounts and implementing a strategy were also critical to the campaign’s success. Social media platforms allow clients to engage with and build relationships with their customers. We advised our clients to maintain an active presence on their social media accounts and engage with their followers regularly by responding to comments, messages, and reviews. The client’s social media presence allowed them to increase their brand awareness and build a community of loyal customers.
Search Engine Optimization ( SEO )
Our team thoroughly analyzed the client’s search engine optimization (SEO) strategies to identify gaps in their approach. We discovered that the client needed to optimize their website for local search, which limited their visibility to local customers. We conducted extensive keyword research to identify specific search queries that local customers would use to find a food delivery service. We optimized the website’s content with these keywords and meta descriptions to improve their online visibility for local search queries. We also created high-quality backlinks from relevant sites to improve their domain authority.
The results of our efforts were impressive. Within six months, the food delivery business saw a 37.5% increase in search traffic to their website. They also experienced growth in their social media following and received numerous positive reviews from satisfied customers.
Our team’s SEO strategies were designed to improve the client’s online visibility and attract more local customers. We conducted extensive keyword research to identify specific search queries that local customers would use to find a food delivery service. We optimized the website’s content with these keywords and meta descriptions to improve their online visibility for local search queries. We also created high-quality backlinks from relevant sites to improve their domain authority. These strategies ensured the client’s website was visible to local customers looking for a food delivery service.
Our client expressed great satisfaction with the outcome, and they continue to work with us to improve their online presence further. Our work highlights the significance of a well-executed digital marketing campaign and the value of working with experienced professionals like Moar Digital 360.
Website Redesigning
The redesign of the client’s website was a critical component of our digital marketing plan. We ensured the website was mobile-responsive, user-friendly, and optimized for search engines. We also added a blog section to the website, where clients could post articles about their menu items, food trends, and other relevant topics. The blog enhanced its online visibility and added value to its customers by providing relevant and informative content.
In conclusion, our work with the food delivery business illustrates the importance of a comprehensive digital marketing plan.
Software Product Engineering
Dedicated Software Teams
QA & Testing
Cloud Services
Application Development
eCommerce
Data Engineering
AI & ML